Since 1988, Karl Mohr has sold his music through various mail order operations of his own design. Since late 2014, Tape Life Records is re-releasing a curated subset of the Karl Mohr catalog in a new way.
While in Austria in 2001, Karl Mohr had a rear-view mirror glimpse of Canadian electronica and decided to start an experimental label called Multibeat Records. In essence, it consisted of a music review blog website featuring write-ups of some of the interesting submissions. Later, Mohr changed course and decided to use his record label exclusively to release his own projects. This was the first time Mohr attempted to establish a record label beyond DIY mail order flyers; he continued to build and develop the catalog until 2014. Tape Life Records is the natural extension of Multibeat Records including a full-scale reissuing of the catalog. Whereas Multibeat Records was concerned with archiving musical output, Tape Life Records is focusing on high-quality recordings to be consumed by actual people.
In the late 80s, back in the ‘zine days, Karl Mohr, recording as Karl Mohr Audio-Yo, ran a little one-sheet mail order service called Positive Vibe Entrainment [sic]. PVE concerned itself with releasing DIY cassettes, merchandise and strange DIY curiosities. This, in the climate of other tape-label activity such as Shadow Canada and Bombshelter Productions. At that time, the Canadian alternative music beacon, Brave New Waves on CBC Radio, featured a segment called ‘Bag Of Tapes’ where cassettes from across the country were explored – Mohr’s connection to and subsequent airplay by host Brent Bambury was formative in his creation and dissemination of DIY music tapes.
While Mohr held out for a long time with the cassette medium, in 1997 he launched his first compact disc release, The Heck, and his cassette activity formally ended in 1999.
In 2001, Mohr found himself in Vienna, where leading-edge Austrian electronic music caused him to consider a Canadian record label in Vienna that could disseminate quality Canadian music in Europe. It was this idea that gave birth to Multibeat Records (and ultimately to Mohr’s Multibeat Music publishing company).
Having put out a strong call for experimental, electronic music, many recordings were submitted from all over the globe (including a strong Canadian contribution) and many reviews were written on that material. Despite the undeniable strength of the received material, Mohr realized that financial priority was in favor of continuing to release his own music via the modern formats. The label focused on Mohr’s catalog and that of a few other friends and fellow band members.
Wrangling for decades with a very extensive and genre-rich back-catalog, on Jan 15, 2015, Karl Mohr launched Tape Life Records to separate his music endeavors from his professional life at Multibeat Creative. Mohr is revisiting every extant recording and rebuilding/remastering his catalog with renewed resolve. The goal is to release his Karl Mohr Audio-Yo material – distilled now to eight albums of content, before the end of 2017. All other writing and recording is put on hold until the catalog is up to date.
The Tape Life Records continues to revolve around a special dedication to guts, honesty, exploration and experimentation.